Pirelli is the only global player focused solely on the Consumer tyre market, manufacturing tyres for cars, motorcycles and bicycles. Founded in 1872, Pirelli has a presence in over 160 countries, the company now has 22 tyre manufacturing facilities on five continents and employs over 37,000 people.
"Power is nothing without control”
The company has always been focused on research and development having invested around 3% of revenues each year into it which is one of the highest levels of research investment in the tyre industry. Pirelli's goal is to constantly improve the quality of Pirelli products in terms of performance, safety and environmental impact.
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These all fall in line with their 'green performance’ strategy so striving to achieve these objectives, Pirelli always aims to combine financial profitability with social responsibility.
For more information about Pirelli efforts towards sustainability, click here
Perfectly fitted tyres
As original equipment manufacturers, Pirelli offers more than 1,200 homologated tyres for perfect driving, based on each car brand's specific requirements for every car model. From our close partnerships with manufacturers, we have gained technological expertise in original equipment homologation that few can match and as such, we are poised to maintain our competitive edge in the long run.
Behind the creation of new marked tyres is an understanding of the dynamic and electronic "personality" of the car, together with the manufacturer's requirements. During the first design phase that lasts up to three months, Pirelli determines a tyre's specific characteristics. For example, to ensure the quietest ride possible, Pirelli would develop the footprint of the tread pattern to avoid vibrations caused by resonance between the chassis and tyre.
The effort that goes into creating customised Pirelli marked tyres is similar to the care a tailor takes in making bespoke clothing. Thorough testing is required for homologation, which takes 10 times more effort and an average of three years for a high performance tyre, compared to six months for a standard tyre.
Pirelli has long been established as one of the highest-level partners for premium car manufacturers. Thanks to the collaborative work, we have gained technological know-how that few can match and are poised to maintain our competitive edge in the long run.
An example of our dedication to innovation is the creation of our Run-Flat tyres, initially developed for BMW cars to give added peace of mind to drivers, which are now increasing in popularity with other car manufacturers.
In the final stages of homologation, which takes three to six months, the product is launched in its final form and perfected. Drivers who value performance understand there is no better-performing car than one fitted with original equipment tyres that were designed especially to suit it. For instance, the P Zero was designed to transmit more than 900bhp to the road, which perfectly complements the refined technology of the McLaren P1.
Racing with Pirelli
Pirelli have been involved in motor racing since 1907 and has been the single tyre manufacturer for Formula 1™ and the World Superbike Championships int he past. Pirelli's continuous involvement in Motorsport is an important challenge in terms of technological innovation and is a key means of promoting the Pirelli brand.
Due to the supremacy of its products, their prestigious involvement in Formula 1™ and the company’s involvement in the fashion industry, the Pirelli brand has an estimated value of around £2 billion.