Goodyear Latest News

Parents: What Type Of Personality Are You When It Comes To Driving Lessons?

Are you a drill sergeant, a worshipper, a skipper or a team-mate? Experts have identified the four types of parent when it comes to teaching their children how to drive.

Goodyear have created a ‘parent personality’ quiz – – so people can work out exactly which category they fall into.

Goodyear spokeswoman Kate Rock said: “Any parent who has been in a car with a child, whether you’re coaching them or not, knows it’s a stressful time for you both, especially as other drivers on the road are so unpredictable.

“While we may worry about others’ driving, this research suggests that how you act in the car can also have an effect on your child’s own driving experience.

“Overall, it’s important to remain calm and advise your child to the best of your ability, but always remember if you feel out of your comfort zone, it’s safer for you – and your child – to hand over the coaching to someone else.”

The study found that drill sergeants are the most common parent personality type, accounting for a third of all parents in the UK, while worshippers are rarer with just one in ten parents falling into this demographic.

Kate Rock added: “Parents who are supplementing driving lessons with home practice should always try to discuss the dos and don’ts with their official instructor, or even look to join a few lessons with their child.

“Not only will this create a safer driving environment for ourselves and others on the road, but also ultimately guide your child to passing their test and becoming a safe road user.”

Goodyear also recommends parents take extra lessons themselves to brush up on their own driving skills and mitigate any bad habits before helping others.


Goodyear launches the new Bundesliga football season off in style with their 'Extra Mile' TV commercial!

To celebrate the successful platinum partnership, Goodyear and FC Bayern Munich have produced a TV advert featuring some of the greatest names of the famous German football club, which underlines the motto that both brands have in common:

“To become the best, you have to go the extra mile”.

The new TV commercial features great names of FC Bayern München’s team including Philipp Lahm, Franck Ribéry, Arjen Robben, David Alaba and Javi Martínez.

The video emphasizes Goodyear’s and FC Bayern Munich's determination and their teams’ efforts to work towards one goal.

After 117 years of making tyres, Goodyear has unveiled its latest concept tyre, Eagle-360, at the Geneva International Motor Show.

The spherical, 3-D printed tyre highlights an inspiring solution for this long-term future when autonomous driving is expected to be more mainstream. According to a recent study from Navigant Research, 85 million autonomous-capable vehicles are expected to be sold annually around the world by 2035.

“By steadily reducing the driver interaction and intervention in self-driving vehicles, tyres will play an even more important role as the primary link to the road,” said Joseph Zekoski, Goodyear’s senior vice president and chief technical officer. “Goodyear’s concept tyres play a dual role in the future both as creative platforms to push the boundaries of conventional thinking and as testbeds for next-generation technologies.”

Jean-Claude Kihn, President of Goodyear EMEA, comments, “Though this is purely a concept tyre, it showcases some of Goodyear’s best innovative thinking and how the needs of future drivers can be addressed. Based on our own recent research, we know that young drivers are looking for smart and sustainable cars to be part of future mobility and that reliability and safety are key for them. We believe the Eagle-360 concept tyre could deliver a safe and sustainable solution for our end consumer who is likely to drive or ride in autonomous cars in the future.”


Using foam, that’s how.

Over the years, car engines have become quieter especially with the developments in popular electric and hybrid technologies. However, this means that the interior and exterior noise created by tyres is more noticeable which can make your in-car experience far less enjoyable.

At Goodyear, we pride ourselves in craftsmanship and innovation so we strive to make your journey as pleasurable as possible. Our tyres are specifically #MadeToFeelGood.

Recently, we have been investigating the ways that we can adapt our tyre designs in an innovative way to make them quieter without affecting any of the other key properties or performance of the tyre such as rolling resistance, handling, braking and tread wear.

The most prominent interior noise we hear is tyre cavity resonance – but what is it?

The noise is caused by air that fills the space between the tyre wall and the wheel itself. This air vibrates when the tyre is moving in contact with the road and can be heard within the car. We’ve devised a simple yet effective solution to the noise problem; SoundComfort Technology to the rescue.

An open-cell polyurethane foam element is attached to the inner surface of the tyre. The technology dampens the tyre cavity resonance sound peak that is generated when the tyre rolls over a surface, by up to 11dBA and enables a vehicle interior noise reduction of up to 4dB.

SoundComfort Technology is cost effective, stable over the full life of the tyre and is light enough to avoid any negative impact on mileage, rolling resistance or speed capability. It is available for summer, winter, All Season and RunOnFlat tyres.

We expect to see this technology used more and more in the future by tyre brands, as it is affordable yet highly effective at reducing in-car tyre noise.

But what does the future hold for reducing tyre noise – where will the technological developments take us next?