Discover the realities of tyre performance and driver safety technology at Vision Zero Live

Discover the realities of tyre performance and driver safety technology at Vision Zero Live

21 Sep

By Gwyn Fennell

We’ve all heard of Continental Tyres, right? If you’re a driver, the chances are you have, and already know that they’re renowned for making some of the best premium tyres in the world. And even non-drivers will probably be aware of Continental, particularly if they’ve watched international football tournaments over the years, such as the FIFA World Cup, UEFA European Championship, or UEFA Champions League, where Continental have previously been a major sponsor.

While their global reputation for advancing tyre technology forward is commonplace, a lesser known fact is that Continental are also a leading electronic automotive safety technology company – so much so that you probably drive a car, SUV or 4x4 which incorporates their driver aids, without knowing it. They’re that highly regarded. It should come as no surprise, really, since Continental have been at the forefront of automotive driver safety technologies and initiatives for almost 150 years.

Empowering motorists throughout the world

Take their global Vision Zero campaign. Its ambition is to help the world achieve zero fatalities, zero injuries and zero accidents on the road. That’s a huge ask, we know, but not impossible – especially if more and more drivers better understand the (often dangerous) realities of driving, and have a chance to make an informed choice when it comes to their own driver safety. The driver is THE main pillar of Continental’s Vision Zero campaign, front and centre alongside automotive, infrastructure and tyre considerations.

And it’s this desire to help empower motorists with the experience and knowledge they need to make better informed choices that’s at the heart of Continental’s Vision Zero Live events.

Scheduled to take place in autumn 2018, members of the public can apply to attend one of these free events in Donnington (Leicestershire), Dunsfold (Surrey), and Mondello (County Kildare), where they will experience first hand a selection of driving scenarios that demonstrate the differences between – and consequences of – good and bad automotive safety technologies.

As you’d expect from a leading manufacturer like Continental, tyres will play a significant part in the driver safety demonstrations, but it’s not the only technology that will be on view. As a leading provider of electronic safety technology to the global automotive sector, those who get to attend Vision Zero Live will experience the event through a series of six modules, all of which are designed to highlight real world driving scenarios and conditions:

Under Pressure

The importance that technologies play in maintaining tyre pressures, including the highly regarded ‘life saving’ ContiSeal™ solution.

Sharing the Road

How distractions can lead to road accidents, and the tips, tricks and technologies designed to help drivers stay focused. You’d be surprised.

Stop the Crash

The increasing role that ADAS – advanced driver-assistance systems – has in reaching Vision Zero, including autonomous braking, and blind parking. Prepare to be enthralled.

Tread Carefully

Understanding why having good tread depth is so vital, through first hand experience of driving on a skid pan. Brace yourself.

Why Premium?

Fully appreciating the performance difference between premium and budget tyres in testing road conditions, including the legendary Swedish ‘elk test’. Hold on tight.

Black Chili

Why this superior compound makes such a difference to the performance of tyres, and a driving demonstration to prove it. Get your grip.

For this year’s events, Vision Zero Live is being supported by:
  • Brake – the road safety charity
  • The Institute of Advanced Motorists (and their IAM Roadsmart safety initiative).
  • TyreSafe, the leading UK tyre safety charity

All three organisations are committed to making motorists safer, are highly regarded by the tyre industry, and do excellent work through their respective driver safety activities.

As places for each Vision Zero Live event are limited, demand to attend is very high. With the guidance, experience and expertise of Continental’s hand-picked driver safety and technology team, participants will get to learn about – and experience, first hand – the real world differences – and potential consequences – of choosing to fit superior or sub-standard tyres.

Sound a little dramatic? Understandable, for the uninitiated, but for many of those who have been fortunate enough to participate in previous Vision Zero Live events, the experience has proved to be life changing.

“I’m that impressed by that, that I’m actually going to go and look to get them for my vehicle”

The resounding feedback from many of those who have already participated in Vision Zero Live can be characterised in four simple words: “Everyone should try this”.

Like Continental, we’re tyre experts too

We take your driver safety very seriously. It’s why our experienced, expert tyre team are ready to answer any questions you may have. For impartial, professional advice, and the right fitting solution for your vehicle, contact Protyre today.

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Gwyn Fennell
Gwyn has been in the motor industry for over 35 years with experience in vehicle design, electrics, engine ...
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