Tyre Safety Month 2020 - Are your tyres ready for ACTion?

Tyre Safety Month 2020 - Are your tyres ready for ACTion?

01 Oct

By Jason Simms

TyreSafe have launched their campaign for this year’s Tyre Safety Month – “Are your tyres ready for ACTion?” At Protyre, we are proud to support the October-long initiative that promotes the importance of proper tyre care to the 33.6 million drivers on UK roads.
The 2020 campaign combines TyreSafe’s well-known acronym A.C.T. with references to blockbuster films and characters in a bid to drive home the message for motorists to check the Air pressure, Condition, and Tread of their tyres at least once a month, and especially before long journeys.
In a world still dominated by concerns over the spread of COVID-19, tyre safety may not be at the forefront of people’s minds. Are your tyres ready for ACTion sees titles such as ‘The Good, The Bad, and the Underinflated’, ‘Done in 60 Seconds’, and ‘Judge Tread’ showcasing proper tyre care and the benefits of tyre maintenance.

Check out the video from this year’s campaign below, with further ‘TyreFlix Productions’ titles, like ‘Tyre Story’ and ‘The usual Suspects’, joining in on the ride.
“Raising the bar each year on Tyre Safety Month campaigns is something I’m very proud – and sometimes surprised – that we are able to achieve,” says Stuart Jackson, TyreSafe Chair. “Are your tyres ready for ACTion? Has already begun to build the reputation of being the best yet.”
According to research carried out by TyreSafe, approximately one in five drivers have never checked their tyres for signs of damage or wear, despite the fact that any driver found to have unsafe tyres could face a fine of up to £2,500 and three penalty points per tyre.
Poor tyre quality and maintenance is one of the leading causes of MOT failures and accidents on the road and costs the economy approximately £83m a year. Protyre offer free tyre checks at all of our garages. Book today to give yourself peace of mind motoring and to keep you and your passengers safe on the road.

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