Bridgestone’s training offering scoops successive NTDA Award

Bridgestone’s training offering scoops successive NTDA Award

21 Oct

By Brett Emerson

One of our abiding promises at Bridgestone is to ‘continuously develop people.’ It is an intrinsic philosophy that extends to our own colleagues, our customers’ staff and dealers across the country.
So with this in mind, it was an incredible feeling to be honoured for our work in this area, after the NTDA awarded its Staff Training & Development accolade to the business for a successive year.
Bridgestone was successful in the training category once again, making it three category wins in the last four years (2016, 2018 and 2019).

Since scooping the award in 2018, we have strengthened our training team, developed a number of courses for automotive retailers and have even entered into a partnership with Her Majesty’s Prison Service via an offender training scheme to upskill the commercial tyre industry.

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This supplements new MAPS training courses for selected customers, where training is given about understanding motorists’ unique driving habits and what to look out for when they arrive on the forecourt.

NTDA Chief Executive Stefan Hay said:

Bridgestone has now won the NTDA Staff Training and Development Award on a number of occasions and the judges felt that this year’s entry shows, once again, the company’s ongoing commitment to training and development across the UK Tyre Industry. There can be no doubt, that Bridgestone has an outstanding pedigree when it comes to skills development and this latest win is extremely well deserved!
Overall, the award represents a fabulous endorsement of the work we’ve been undertaking as a business. Training and development is an absolutely fundamental cornerstone of our company philosophy and it is great that the NTDA’s judging panel has recognised this and awarded us with the trophy.

The continuous development of staff is an intrinsic commitment that we all share. But we don’t see this as the fulfilment of our offering though, but just the beginning.  We will continue to work hard on a number of new campaigns to empower staff and customers – and continue to raise standards across the automotive industry.
The development of people is too important for us to work in any other way.

Find out more about Bridgestone here

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Brett Emerson
Bridgestone’s Consumer Business Unit Director, Brett Emerson, boasts a wealth of knowledge in the automotive ...
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