Formula E is back!

Formula E is back!

07 Oct

By Tom Boote

The first race of the 2016/17 season begins on Sunday 9th October in Hong Kong. We work with Michelin, which is Formula E’s official tyre supplier, as the global tyre fitting partner for Formula E. That mean we’re responsible for co-ordinating the logistics and trackside assistance to all teams.

This will be our third year in this role and it’s a huge honour to be part of such a high profile, global sport, which is viewed by millions. Our ongoing involvement with the sport is testament to our expertise, knowledge and service.

But here’s the thing – the guys who travel the world as part of the Formula E family are the same guys who work in your local centre. There are more than 90 Protyre centres, which are staffed by highly skilled technicians. Any one of them could be trained up to join our Formula E team.

So if Michelin and Formula E can trust our expertise and skills to work on some of the most technologically advanced racing cars in the world, then you can guarantee your car will be in very good hands too.

There’s a lot of talking points for this new season, from who will challenge Sebastian Buemi as title favourite, the inaugural New York race, as well as the return of Jaguar after 12 years away from major international motorsport.

All we can say is it’s going to be a fantastic season and we can’t wait for it to start!

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Tom Boote

Tom has over 5 years’ digital marketing experience within the automotive industry in both B2B and B2C environments. Through this, Tom has honed his skills in digital communications, marketing, branding and web content management.  At Protyre, Tom is responsible for creating engaging and informative content across the website that provides consumers with expert advice on MOTs, servicing, vehicle maintenance and tyre care. As a motorsport enthusiast, Tom enjoys documenting the Protyre Motorsport team’s involvement in major motorsport events across the UK.

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