A super seven for Protyre
By Julia Freeman
For the seventh year in a row, Protyre has won ‘Large Retailer of the Year’ at the annual TyreSafe Awards.
In what has been an unusual year due to the coronavirus, TyreSafe’s usual Gala Awards ceremony has been unable to go ahead. Instead the winners were announced during the final week of October’s Tyre Safety Month through social media and a video presentation by TyreSafe’s Chair and Chair of Awards Judging, Stuart Jackson.
There were 13 awards up for grabs, including ‘Safety in the Community’, ‘Innovation and Use of Technology’, and ‘Vehicle Manufacturer.’
Jackson said of Protyre's win, “Protyre clearly took a great deal of effort to understand and research their market audience and it has resulted in an excellent programme.
“The strength of message and consistency created great engagement and results and, the fact that Protyre leveraged TyreSafe assets to achieve its aims and objectives was the icing on the cake. It was a great entry that stood out.”
Protyre’s Retail Director, Simon Hiorns, described the win as a great honour and was elated with the news:
“We are committed supporters of the TyreSafe charity and the work they do, so to be recognised by TyreSafe for a seventh consecutive year is a fantastic endorsement of our efforts in promoting tyre safety.
“Taking the tyre safety message out across multiple media sectors is crucial in engaging motorists and getting them to understand the importance of this issue. This award win makes us even more determined to continue in our efforts to take the tyre safe message to the consumer for the next 12 months and beyond.”
Protyre weren't the only winners from our parent company, the Micheldever Group – Micheldever Tyre Services (MTS) also won the ‘Wholesaler of the Year’ award for the third consecutive year.
At Protyre, we would like to congratulate all of the winners in the 2020 TyeSafe Awards. Together, we can make the roads a safer place.
Our website has an array of helpful guides for you to check things like your tyre's tread or quality quickly and easily from home, but if you would prefer one of our qualified and experienced tyre technicians to take a look for you, book one of our free safety checks today.