Micheldever wins Pirelli 4x4 award for third time

Micheldever wins Pirelli 4x4 award for third time

10 Mar

By Maddie Poulter

Micheldever Tyre and Auto Services has won the Pirelli 4x4 Key Dealer of the Year award for a third time in the five years that the accolade has been running.   
The 4x4 Key Dealer of the Year award focuses on Pirelli’s 14 exclusive 4x4 Key Dealer Club members and invites them to nominate one of their depots to enter for the award. Each depot is then subjected to three independently run mystery shop audits, by phone, which cover a variety of items: from the way a call was answered and the time taken to answer, to the general attitude over the phone.
From a product knowledge perspective, and new for this year, depots were asked about vehicle homologations to assess whether they were explaining the benefits of fitting Original Equipment tyres. The audit also took into consideration the stock each depot had from a selection of Pirelli’s top SUV sizes from across the Pirelli SCORPION™ product range. Over the course of three separate surveys conducted in 2019, Micheldever Tyre and Auto Services achieved the highest combined score. A remarkable achievement considering that it is the busiest tyre depot in the country.
Pirelli UK Commercial Director, Jason Sugden, said: “Congratulations to Micheldever, especially for winning this prestigious award for a third time. The audit is designed to really test the knowledge of the depot and to receive a winning score is testament to all the team and their hard work.”
Micheldever Tyre and Auto Services are based at Micheldever Station in Winchester, which is home to the Flagship centre in the Protyre retail network.
Protyre is an expanding network of 157 Protyre-branded retail centres and prides itself on its ability to deliver excellent customer service, as well as excellent value for all makes and models of cars vans, 4x4s and motorcycles.
Speaking about the award Micheldever Tyre Services Retail Director, Simon Hiorns, said: “We are delighted to be recognised by Pirelli for our 4x4 expertise. We always aim to provide the right tyre for our customers. The 4x4 market is a specialist market with many different applications and uses and by thoroughly training our staff we are confident that we do provide the right solution for every customer.”
The Pirelli 4x4 Key Dealer Club members have the experience and expertise for recommending, fitting and balancing 4x4 tyres, complemented by a high standard of customer care and attention. The Pirelli SCORPION™ product range offers a variety of products that provide the perfect solution to meet 4x4 vehicle needs, whether that be high performance motorway use or a mix of on-road and off-road driving.

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