What is a Pirelli Performance Centre?

What is a Pirelli Performance Centre?

07 Mar

By Tom Boote

Pirelli tyres are tailor-made to provide ‘The Perfect Fit,’ but what about the actual process of fitting them? That’s where the Pirelli Performance Centre programme comes in.
 
Pirelli Performance Centres are part of a hand-selected network of UK tyre dealers that have passed a rigorous process focused on both customer service and technical expertise. When accepted into the network, centres have access to training courses, latest industry technology, extensive product knowledge and best practice as developed alongside leading manufacturers.
 
From the inception of the PPC concept Protyre have played a central role, with Micheldever Tyre And Auto Services Winchester, Cambridge Performance Tyres and Stortford Performance Tyres as three of the founding centres in 1998. As the network has grown, so too has the number of Protyre depots operating as Pirelli Performance Centres and offering the full, reliable services membership entails. As of 2019 there are 117 tyre dealerships across the country sporting the PPC title, of which 38 are Protyre sites.
 

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Once part of the programme, each member must take part in an audit undertaken twice a year by Pirelli’s expert auditing team based at the firm’s flagship site in Burton-on-Trent. Comprising of a thorough 130-point check, the audit’s requirements are continually progressing at the cutting-edge of the industry to assure the very highest fitting and service standards.
 
The result is complete peace of mind for our customers when fitting tyres all the way from Pirelli’s Collezione range, for beloved classic cars, to high-performance tyres for the very latest supercars and hypercars. This backing from the manufacturer affords each Pirelli Performance Centre the tools and the training to comprehensively handle the prestige market alongside a wide product knowledge and expertise with regards to more everyday fitting.
 
Supporting the audit process is a series of training days held at the network’s flagship centre in Burton-on-Trent. The site is the only tyre dealership owned directly by Pirelli themselves, and serves the wider network with training facilities in the shape of its very own ‘Tyre Campus.’
 

For a full list of Pirelli Perfomance Centres within the Protyre network of garages, click the button below:

Protyre Pirelli Performance Centres
 
This higher education in all things ‘The Perfect Fit’ allows the networks team of auditors to impart vital information, such as the latest developments and best practice updates from the world’s leading automotive manufacturers, as well as hear feedback on the needs of the network’s many teams.
 
Wrought from metal and glass, the flagship centre takes on a showroom feel to customers who pay it a visit, but for the teams from our depots the centre represents a chance to interact with the latest technology and its application in the tyre fitting industry.
 
The total of all of the activities the depots engage in as a member of the PPC network is reliability, expertise and precision. Just as important is customer care, our friendly and knowledgeable teams are on hand for advice and products queries. You can rest easy knowing that experts are at work when you select a Pirelli Performance Centre for your new set of tyres.

Click here to find out more about Pirelli including; the history, their innovative technology and how they put more funds into their Research & Development than any other tyre manufacturer.

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Author

Tom Boote

Tom has over 5 years’ digital marketing experience within the automotive industry in both B2B and B2C environments. Through this, Tom has honed his skills in digital communications, marketing, branding and web content management.  At Protyre, Tom is responsible for creating engaging and informative content across the website that provides consumers with expert advice on MOTs, servicing, vehicle maintenance and tyre care. As a motorsport enthusiast, Tom enjoys documenting the Protyre Motorsport team’s involvement in major motorsport events across the UK.

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