TyreSafe launches campaign to remind drivers to be tyre safe when driving with children

TyreSafe launches campaign to remind drivers to be tyre safe when driving with children

20 Mar

By Dean Richardson

TyreSafe, the UK’s tyre safety charity, is launching a new awareness campaign aimed at all those who drive with children on board.

Children can clock up around three hours a week in the car with their parents** and around 96 hours per year with grandparents at the wheel***. Friends, childminders and guardians may also be regularly transporting kids of all ages to nursery, school, clubs, parties and other activities.

Worryingly, more than one in four carers may be driving with illegal or poorly maintained tyres*.

The Home Safely on Safe Tyres campaign highlights the importance of tyres in keeping drivers and their young passengers safe while on the roads. It also emphasises to all drivers entrusted with child care that it is their responsibility to check the condition of their car’s tyres.

With the message ‘Child care - Tyre care’ the posters, leaflets and animation advise how drivers can carry out general tyre maintenance themselves. Alternatively, drivers can ask a tyre professional to ensure their tyres’ air pressure, condition and tread depth are safe and legal.

These materials will be distributed across relevant supporter facilities with further partnership enquiries welcome to theteam@tyresafe.org

Stuart Jackson, Chairman of TyreSafe, said: “With child care responsibilities spread among different people, many of whom will be driving their young charges to and fro, it’s important that everyone in that care network regularly makes sure their car’s tyres are safe.

“Car tyres are the only part of the car in contact with the road, which makes their maintenance essential for road safety. Whether you are a parent, grandparent or guardian, checking your tyres once a month is crucial for keeping yourself and your passengers safe on the road. Let’s make sure we get them home safely on safe tyres.”

This year’s carer campaign follows the success of the 2016 awareness drive aimed at mums-to-be. For further information on the Home Safely on Safe Tyres campaign, please visit www.tyresafe.org.

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Author

Dean Richardson

Dean is a Regional Director for Protyre who is also responsible for the running of our Protech Academy. The Protech Academy is a centre of excellence where the Protyre team learn the latest mechanical knowledge and skills, gain qualifications and develop their expertise to share with our customers at their local garage. The Academy is also designed to help us stay ahead of the ever changing automotive market by ensuring we have the best skills available to deal with advanced driver assist systems, hybrid/ electric vehicles in addition to all the new technology finding their way into our vehicles. During Dean's career he has worked for some of the biggest names in the fast-fit and mechanical aftermarket and as the man responsible for developing our people and their mechanical skills he is ideally suited to help provide advice in the latest in car technology and ongoing maintenance of your vehicle no matter how new or old it maybe.

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