Protyre winners at the 2019 Apteco Awards Ceremony

Protyre winners at the 2019 Apteco Awards Ceremony

05 Dec

By Tom Boote

In November, Protyre attended the annual Apteco annual user conference at the Royal Institute of British Architects, London. This exclusive event, open only to approved partners, showcases the development of the Apteco Marketing Suite, including FastStats as well as presentations from the 2019 finalists of 'Best use of the Apteco Marketing Suite'.

These presentations demonstrate how the software is being used to tackle real business challenges, after which the audience is invited to vote for their winner.
Protyre were delighted to be able to present alongside the Purple Agency to showcase how they use a FastStats driven, customer database as part of their everyday operation.

We are thrilled to announce we were awarded first place for brilliantly showcasing how we deliver an MOT program that not only keeps its customer's vehicles safe and legal but also ensures the optimum utilisation of MOT bays.

Simon Hiorns, Retail Director at Protyre, commented on the win:

“By using customer data intelligently, as our network expands we continue to ensure our customers are safe on the road road legal at all times. The fact that our customers are giving us market leading NPS (Net Promoter Scores) of 84 per cent – better than many leading retail brands – is a clear indication that it works. To get the recognition of this award from our marketing peers – all large players in their respective sectors – is a further powerful indicator that our investment in focusing on the customer is paying dividends above and beyond its commercial success.”

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