Protyre Shortlisted for NTDA Award

Protyre Shortlisted for NTDA Award

10 Aug

By Tom Boote

Founded in 1930, the NTDA is a strongly proactive trade association representing and promoting the interests of the tyre wholesale, distribution and retail sectors of the automotive aftercare market.

The NTDA has now announced the finalists for its 2018 Tyre Industry Awards. The awards will be presented at a ceremony sponsored by tyre manufacturer Sailun which will take place at the Association’s 89th Annual Dinner on 4th October at the DoubleTree by Hilton, Milton Keynes. The dinner will be hosted by TV personality and sports presenter Mark Durden-Smith.

Speaking about the finalists, NTDA Chief Executive Stefan Hay said:
“Once again we’ve had a great response to the awards. Lots of different companies have entered including some of our newer members and we are also really delighted to have the support of three new sponsors this year. Of course, we would love to see more of our tyre distributors engaging with the awards and entering their businesses and technicians across the many categories and to be honest we’re surprised they haven’t, but nevertheless, with over 500 guests already booked for the dinner and close to 200 for the Tyre Industry Conference sponsored by DG International, which precedes the dinner, I’m sure the event will be fantastic and, once again, one to remember!”

Protyre have been shortlisted for the following awards:

Industry Marketing Campaign of the Year Award
Last year Protyre embarked on a bigger than ever before campaign to promote tyre safety. With the help of social media influences Shmee150 and Sally Whittle we reached millions of people via multiple media channels.

You can view our campign video below:

Tyre Retailer of the Year Award - Large Retailer
Protyre sets the standard for customer experience. With its fully trained, friendly staff and attractively signed buildings inside and out reflecting the company’s core values, Protyre deliver vehicle services from tyres to MOT’s to millions of customers every year.  

The awards take place on October 4th where winners will be annouced.


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Tom Boote

Tom has over 5 years’ digital marketing experience within the automotive industry in both B2B and B2C environments. Through this, Tom has honed his skills in digital communications, marketing, branding and web content management.  At Protyre, Tom is responsible for creating engaging and informative content across the website that provides consumers with expert advice on MOTs, servicing, vehicle maintenance and tyre care. As a motorsport enthusiast, Tom enjoys documenting the Protyre Motorsport team’s involvement in major motorsport events across the UK.

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