Protyre News

Protyre Colchester has been officially awarded the title of Pirelli Performance Centre (PPC) of the Year 2024, a prestigious award that recognises outstanding technical expertise, exceptional customer service, and industry-leading standards.

There are over 150 Pirelli Performance Centres across the UK — a record-breaking 65 of which are part of the Protyre Autocare network. We’re incredibly proud that Protyre Colchester has been crowned as the very best Pirelli Performance Centre.

A Pirelli Performance Centre involves a rigorous 130-point technical audit twice a year by Pirelli, ensuring that the centre is constantly maintaining the highest standards.

To determine the winner of Pirelli Performance Centre of the Year, an independent video mystery shop assessment determines the top-performing centre.

Protyre Colchester stood out from the competition with top scores in key areas, including:

• Technical proficiency – ensuring every vehicle is handled with expert care.

• Customer experience – providing the highest service from start to finish.

• Overall service quality – consistently delivering safety, performance, and professionalism.

Steve Brown, Centre Manager at Protyre Colchester, expressed his pride in the team’s achievement:

“We are absolutely thrilled to be named Pirelli Performance Centre of the Year 2024. This award is a testament to the hard work and dedication of our entire team. We are committed to delivering the highest level of service, and this recognition motivates us to continue raising the bar for our customers.”

A Milestone for Protyre Autocare

James Godley, Retail Operations Director at Protyre Autocare, highlighted the significance of Protyre Colchester winning PPC of the Year 2024:

“Being named PPC of the Year is an incredible achievement for Protyre Colchester. It reflects our commitment to delivering technical excellence and customer satisfaction across our network. With 65 Pirelli Performance Centres now under the Protyre Autocare name, we’re proud to set the standard for performance and safety in the industry.”

Pirelli UK’s Commercial Director, Jason Sugden, also congratulated the Protyre Colchester team:

“Their dedication to technical excellence, customer service, and tyre expertise truly sets them apart. We are delighted to present them with this well-deserved award.”