Auto Bild gives Falken Top-Ten rating in brand survey

Auto Bild gives Falken Top-Ten rating in brand survey

15 Apr

By Tom Boote

In a recent brand survey conducted by Auto Bild in March 2019, Falken secured eighth place in the ‘Sport Tyres’ and ‘Price-to-performance ratio’ categories. Around 70,000 readers of Auto Bild magazine were asked to rate suppliers on their brand image and 14.74% (10,318 respondents approx.) associate Falken with a sporty image.
 
This comes as no surprise with the Falken Motorsport successfully competing in the continuously demanding Nürburgring over the last 20 years, claiming many podium-finishes and top-ten places recently, including 3rd place at one of the most challenging races in the world, the Nürburgring 24 hours, in 2015. Not forgetting that last year, 2018, was Falken Motorsport’s most successful season, claiming two overall victories and seven podium finishes in the VLN Endurance Championship.
 
The races also provide the technical team the opportunity to carry out tyre tests with the results used for tyre development. The FALKEN AZENSIS FK510, one of the most popular and best-selling ultra-high-performance tyres, has benefitted from tyre testing and is now approved for speeds up to 300km/h. The FALKEN AZENSIS FK510 has received many accolades and a great deal of praise from sporty motorists in independent tyre tests, including the most recent Auto Bild summer tyre test where it took 3rd place and was rated ‘Exemplary’.
 

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The survey also revealed that 18.74% (approx. 13,118 Auto Bild readers) believe that quality doesn’t necessarily have to be expensive, with the Falken brand associated with a positive price-to-performance ratio. This has been further-confirmed in independent tests by Gesellschaft für Technische Überwachung and Auto Club Europa.
 
The Falken AZENIS FK510 was put through its paces as part of the 2018 summer tyre tests. This tyre came out the test winner, delivering a very good price-to-performance ratio and scored positively for high-quality and a fair price.
 
“We are very pleased about our placement in the highly-respected AUTO BILD survey results. In comparison with the other participants in these categories, Falken is a very young brand that has gained an excellent reputation within the industry over a short period of time. We are very proud of that.”

Markus Bögner | Managing Director, COO and President, Falken Tyre Europe

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Author

Tom Boote

Tom has over 5 years’ digital marketing experience within the automotive industry in both B2B and B2C environments. Through this, Tom has honed his skills in digital communications, marketing, branding and web content management.  At Protyre, Tom is responsible for creating engaging and informative content across the website that provides consumers with expert advice on MOTs, servicing, vehicle maintenance and tyre care. As a motorsport enthusiast, Tom enjoys documenting the Protyre Motorsport team’s involvement in major motorsport events across the UK.

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