Protyre News


General Tire ‘Anywhere is Possible’


* photo courtesy of General Tire

On 17th April 2018, General Tire made the strapline of “Anywhere is Possible” a reality by linking up with big-wave surfer, Andrew Cotton to explain his incredible story “Wavemaker”. Wavemaker is a video campaign that documents Andrew’s return to surfing after he wiped-out on a huge wave at Nazaré, Portugal in November 2017. The incident left him with a broken back and the story made front page news in the papers and on television.
With Andrew’s remarkable story, General Tire is bringing its spirit of adventure to UK consumers in a video that follows the journey from his rehabilitation, through to Cotton making his first steps back in the surf at his home in Devon.
Andrew visited Micheldever Tyres & Auto – Team Protyre back in February to get his new set of General Tire tyres in preparation for the campaign.

Read the story here
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About the author

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By Adam White
Adam looks to create engaging and informative content across the website that provides consumers with expert advice on MOTs, servicing, vehicle maintenance and tyre care. As a motorsport enthusiast, Adam enjoys documenting the Protyre Motorsport team’s involvement in major motorsport events across the UK.
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