Privacy Policy
This page details our privacy policy. The key points to note are:
These are the types of customer communications you will receive:
Tyre reminders
MOT reminders
Service reminders
Brake check reminders
Advisory reminders
Cambelt reminders
Personalised monthly and seasonal reminders for checks at home or in centre
To download our “Your Data Made Easy” guide please click here
1. General
1.1. Micheldever Tyre Services Limited trading as Protyre (our, us and we) is committed to protecting and respecting your privacy.
1.2. This privacy policy (the Privacy Policy), together with our website’s cookie policy and Terms & Conditions, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
1.3. We will only collect and use personal data in ways that are described here and in a manner, that is consistent with our obligations and your rights under the law.
2. Information about US
2.1. For the purposes of the General Data Protection Regulation (the Regulation), the operator of this site and the data controller is Micheldever Tyre Services Limited of Micheldever Station, Winchester, Hampshire SO21 3AP (Company Number: 01817398).
2.2. Data Protection Manager can be contacted at:
Email: [email protected]
Post: Data Protection Manager, Micheldever Tyre Services Limited, Micheldever Station, Winchester, Hampshire, SO21 3AP
3. Definitions:
In this Policy the following terms shall have the following meanings:
“Cookie” means a small text file placed on your computer or device by our site when you visit certain parts of our site and/or when you use certain 60 features of our site. Details of the Cookies used by our site are set out in our Cookie Policy;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;
“Personal Data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to us via our site. This definition shall, where applicable, incorporate the definitions provided in the General Data Protection Regulation (“GDPR”).
4. What Does This Policy Cover?
4.1. This Privacy Policy applies only to your use of our site. Our site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
5. Your Rights
5.1. As a data subject, you have the following rights under the Regulation, which this Policy and our use of personal data are designed to uphold:
5.1.1. The right to be informed about our collection and use of personal data.
5.1.2. The right of access to the personal data we hold about you (see section 12).
5.1.3. The right to rectification if any personal data we hold about you is inaccurate or incomplete.
5.1.4. The right to be forgotten – you have the right to have personal data erased. However this right is not absolute and only applies in certain circumstances. We will review each request on a case by case basis.
5.1.5. The right to restrict (i.e. prevent) the processing of your personal data (see section 10).
5.1.6. The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation).
5.1.7. The right to object to us using your personal data for a particular purpose.
5.1.8. The Rights to automated decision making and profiling.
5.2. If you have any query or concern about your privacy rights, we would like the opportunity to address them, please contact us at [email protected] and we will do our best to resolve the query or concern. If you are not satisfied with our response, you have the right to raise a concern to the Information Commissioner’s Office.
6. What data we do we Collect
6.1. Depending on your use of our site we may collect all or some of the following personal data:
6.1.1. Full name
6.1.2. Address including postcode
6.1.3. Telephone and mobile telephone number
6.1.4. Email address
6.1.5. Vehicle registration number and make and model
6.1.6. IP address
6.1.7. Web browser type and version
6.1.8. Operating system
6.1.9. A list of URL’s visited before accessing our site and after leaving our site.
7. How we use (“process”) and store your personal data
7.1. We only retain and process your personal data for as long as necessary for the purpose(s) that it was collected. Your personal data will be processed in a manner compatible with our obligations and your rights under the Regulation at all times.
7.2. Our processing and use of your personal data will always have a lawful basis under the Regulation. The lawful basis established will vary depending on the specific processing required however it will primarily fall into these four categories:
7.2.1. We are fulfilling a contractual obligation to you (e.g. fulfilling an order you have made with us and to administer any product warranties of manufacturer recalls).
7.2.2. We have a legal obligation to process your personal data (e.g. statutory accounting legislation).
7.2.3. You have consented to us using your personal data (e.g. subscribing to email notifications or requesting information from us).
7.2.4. We have a legitimate interest (e.g. to tell you about other compatible product and services we offer or to detect and prevent fraud).
7.3. Where permitted by law, we may use your data for direct marketing purposes to communicate details of our other compatible products and services we offer. This may include contacting you by email, telephone, SMS text message and/or post.
7.4. We will use your personal data to provide vehicle, product and service reminders to you. You may request at any time that we do not do this. Please see section 10.
7.5. We will use your personal data for Analysing your use of our site and gathering feedback to enable Us to continually improve our Site and your user experience.
7.6. We will use your personal data to optimise our products and services, network locations and to undertake research on our customers.
7.7. We may use profiling and predictive weighted evidence techniques to make recommendations of our other compatible products and services to you. You have the right to object to Us using your personal data in this way. Please see section 10.
7.8. We will never sell your data to a third party and we will not send you any unsolicited marketing or spam. We will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the Regulation and under other applicable privacy legislation (e.g. the Privacy and Electronic Communications Regulations [PECR] 2003).
7.9. The data that we collect from you or that you provide to us is processed by staff who work either for us or one of our group companies or for one of our service providers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to the storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
7.10. All information you provide to us is stored on our secure servers. We do not hold your credit/debit card information.
7.11. Where we have given you (or where you have chosen) a password which enables you to access certain features or parts of the site, you are responsible for keeping this password confidential. You must not share the password with anyone.
7.12. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
7.13. In certain circumstances, we may be legally required to share certain data held by us, which may include your personal data, for example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or a governmental authority. In such cases and to the extent the law allows we will let you know before this happens.
8. How long we retain your personal data
8.1. We only keep your personal data for as long as is necessary for the purpose(s) that it was collected. Data will be retained for the following periods (or its retention will be determined on the following bases):
8.1.1. Website databases, back-ups and server logs are stored for up to 7 years.
8.1.2. Google compliance statement for data held in google analytics can be accessed here https://privacy.google.com/businesses/compliance/#?modal_active=none
8.1.3. Customer and order information is kept from the date of collection or from the last point of interaction between us and you for:
8.1.3.1. 7 years for statutory accounting purposes;
8.1.3.2. 7 years to pursue our legitimate interest to communicate details of other compatible product and services with You;
8.1.3.3. 7 years for optimising our retail networks and our product and service offering;
8.1.3.4. We will retain Your personal data for fraud detection and prevention. The retention period will vary depending on the nature of the transaction and product or service purchased.
9. How and Where Do We Store Your Data?
9.1. We may share your personal data with other companies as necessary to fulfil our obligations to you or pursue our legitimate interests. We also use third party service providers who help us to provide products and services to you. These third parties include:
· Advertising Partners
· Social Media Marketers
· Financial Providers and Credit Reference Agencies
· Cyber Security & Fraud Detection Providers
· Email Marketing Providers
· Data Analytics Providers
· Customer Relationship Management Platforms
· Logistics and Tracking Services
· Legal & Government Agencies
· Customer Review Partners
· Payment Service Providers
9.2. Where we share your personal data with other companies we will do so in a manner compatible with our obligations and your rights under the Regulation. This will include engaging these companies as a Sub Processor with a legally binding Data Processing Agreement and receiving assurances that appropriate technical and organisational data security measures are in place. These measures may include:
9.2.1. Use of secure File Transfer Protocol (FTP) portal
9.2.2. Encryption
9.2.3. Data and document retention policies and controls
9.2.4. Access logging and control
9.3. Your personal data is primarily stored and processed in the UK. 9.3.1 Microsoft Azure (see https://azure.microsoft.com/en-gb/overview/trusted-cloud/) 9.3.2 Google Analytics (see https://privacy.google.com/businesses/compliance)
9.4. We may use third party data processors that are located outside of the UK or European Economic Area (“EEA”). When we transfer any personal data outside the UK, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK in a manner that complies with our responsibilities and your rights under the Regulation. The following companies may process your personal data outside of the EEA: Content Square.
9.5.1 For Transfers to the US (United States) we will endeavour to ensure the processors adhere and subscribe to the Trans-Atlantic Data Privacy Framework and CCPA (California Consumer Privacy Act 2018) or by terms as such are equivalent.
10. Restricting use of your personal data
10.1. The Regulation gives you the right to ask us not to process your personal data (the right to object to processing). You can exercise this right, especially when we are using our legitimate interest as the lawful processing basis, by contacting us.
10.2. We will always respect your decision and provide you with easy ways to control your personal data, such as providing unsubscribe links in emails and other communications about our compatible products and service reminders. However, please note that there are certain instances where we cannot restrict the processing of your personal data due to other legal obligations or legitimate interests.
11. Withholding Information
11.1 You may access our site without providing any data at all. However, if you choose to restrict the information you provide to us not all of the functions available on our site may be available to you. The performance of our site may also be impaired. 11.2 You may restrict our use of Cookies. For more information, please visit our Cookie Policy .
12. Access to your data
12.1. You have the right to request a copy of your personal data held by us. Under the Regulation, there is no fee to access your data (except when further copies are requested where we may charge a reasonable fee).
12.2. The information will be provided in a commonly used electronic format, typically CSV or PDF.
12.3. We may ask for additional details to help us provide the information to you.
12.4. We may refuse to provide your personal data to you if the request is repetitive.
12.5. To obtain a copy of your personal data, please contact our Data Protection Manager at [email protected] or write to us at:
Data Protection Manager, Micheldever Tyre Services Limited, Micheldever Station, Winchester, Hampshire, SO21 3AP.
13. How to contact us
13.1. If you have any questions or feedback about our data protection policies and procedures, want to make a request regarding the processing of your personal data, or have concerns about your rights under the Regulation, please contact our Data Protection Manager at:
Email: [email protected]
Post: Data Protection Manager, Micheldever Tyre Services Limited, Micheldever Station, Winchester, Hampshire, SO21 3AP
14. Changes to our Privacy Policy
14.1. Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check this page frequently to see any updates or changes to our Privacy Policy. You will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations.