Latest Car Trends 2024

By Julia Freeman

The automotive industry continues to evolve in response to changing consumer demands. A number of the main car trends in 2024 are outlined below.

The continued shift to electric vehicles (EVs)

Probably the most significant trend is the continuation of the worldwide shift to electric

vehicles. Significant growth in demand and production has seen EV sales increase to

more than 14million in 2023. This is predicted to increase further this year and next, with

EVs set to account for around 10% of new car sales by the end of 2025.

When it comes to geographical trends, China and Europe lead the way. Much of this

growth is being driven by regulatory requirements and governmental pledges to achieve

net-zero (usually by 2050).

Increasing battery efficiency, longer range, and increased number of charging points are

all combining to make EVs more attractive for drivers. Some of the most popular EVs

with extended range include the Tesla Model S Long Range Plus, Jaguar I-Pace,

Nissan Ariya, Hyundai Kona Electric, and Kia EV3.

Further progress on autonomous cars

Although some self-driving vehicles are already here, it is likely they will become even

more prevalent in 2024 and beyond. These cars are safer, more productive, and reduce

driver stress, all factors that can potentially reduce the number of accidents.

Large manufacturers such as Ford, Volvo, Tesla, and GM have all entered this market.

The main challenges they face are costs, consumer understanding, and regulatory

issues. It seems certain that autonomous vehicles will be seen on the roads of almost every country before too long.

Evolving ownership models

Traditional ownership models such as buying and leasing are now being supplemented

by more flexible and innovative alternatives, including subscriptions, car-sharing, and

new variations of traditional Hire Purchase (HP) models. This reflects a more

sustainable and efficient approach to ownership, with people also concerned about their

carbon footprint and looking at the best ways to switch to EVs.

Advancements in connected cars

Connected cars offer enhanced safety, convenience, and more entertainment options.

The latest models offer remote diagnostics, performance monitoring, and integrated 5G

connectivity. They can collect data and communicate with other software systems.

Some major tech companies are now looking to make moves in this market. For

example, Google and Ford have recently announced a partnership called 'Team Upshift'

which involves equipping a number of new Ford models with a built-in Android OS. And

Apple and Kia have reportedly been in discussions about a similar partnership.

Evolving ownership models

Traditional ownership models such as buying and leasing are now being supplemented

by more flexible and innovative alternatives, including subscriptions, car-sharing, and

new variations of traditional Hire Purchase (HP) models. This reflects a more

sustainable and efficient approach to ownership, with people also concerned about their

carbon footprint and looking at the best ways to switch to EVs.

Advancements in connected cars

Connected cars offer enhanced safety, convenience, and more entertainment options.

The latest models offer remote diagnostics, performance monitoring, and integrated 5G

connectivity. They can collect data and communicate with other software systems.

Some major tech companies are now looking to make moves in this market. For

example, Google and Ford have recently announced a partnership called 'Team Upshift'

which involves equipping a number of new Ford models with a built-in Android OS. And

Apple and Kia have reportedly been in discussions about a similar partnership.

Frequently Asked Questions

As outlined in greater detail above, the main trends in 2024 include continued growth in

the electric vehicle (EV) market, further development of autonomous vehicles, new

models of ownership, and increased connectivity.

What are some of the best new cars released in 2024?

There have been a number of well-regarded new cars released in 2024. These include

the Audi Q8 e-tron, Chevrolet Corvette E-Ray Coupe, 2024 Ford Mustang, 2024

Hyundai Kona, 2024 Hyundai Santa Fe, 2024 Kia EV9, and 2024 Lexus GX.

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About the author

Article Author Photo
By Julia Freeman
Julia is Head of Brand Marketing for Micheldever Group and loves engaging with customers and the business as a whole to deliver their automotive needs.
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